TY  - BOOK
AU  - Mason,Charlotte H.
AU  - Perreault,William D.
TI  - The marketing game
SN  - 0071165975 :
U1  - 658.8 19
PY  - 2000///
CY  - Boston
PB  - Irwin / McGraw-Hill
KW  - Marketing
KW  - Spines
KW  - Product; Promotion; Marketing plan
N2  - Business
ER  -