TY  - BOOK
AU  - Davies,John M.
TI  - The essential guide to database marketing
T2  - John Fraser-Robinson direct marketing series
SN  - 0077071573 :
U1  - 658.8 19
PY  - 1992///
CY  - London
PB  - McGraw-Hill Book
KW  - Database marketing
KW  - Spines
KW  - Database management
N2  - Business
ER  -