TY  - BOOK
AU  - Kurtz,David L.
AU  - Clow,Kenneth E.
TI  - Services marketing
SN  - 9814126225 :
U1  - 658.8 
PY  - 2002///
CY  - New York
PB  - John Wiley
KW  - Services marketing
KW  - Service quality; Operations; People; Environment; Services strategies
N2  - Business
ER  -