TY  - BOOK
AU  - Rajagopal
TI  - Marketing management : text and cases
SN  - 8125907734 :
U1  - 658.8 19
PY  - 2000///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Marketing management
KW  - Spines
KW  - Consumer behaviour; Services marketing; Advertising management; Marketing research
N2  - Business
ER  -