TY  - BOOK
AU  - Russell,Thomas J.
AU  - Lane,W.Ronald
TI  - Kleppner's advertising procedure
SN  - 0132284871 :
U1  - 659.1 19
PY  - 1996///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Advertising
KW  - Spines
KW  - Media; Home advertising
N2  - Business
ER  -