TY  - BOOK
AU  - Drummond,Graeme
AU  - Ensor,John
TI  - Strategic marketing : planning and control
SN  - 0750652365 :
U1  - 658.802 19
PY  - 2001///
CY  - Oxford
PB  - Butterworth / Heinemann
KW  - Strategic marketing
KW  - Spines
KW  - Marketing-Management; Strategic analysis; Innovation
N2  - Business
ER  -