TY  - BOOK
AU  - Cannon,Tom
TI  - Basic marketing : principles and practice
SN  - 8174730206 :
U1  - 658.8 19
PY  - 1997///
CY  - Delhi
PB  - A.I.T.B.S. Publishers  Distributors
KW  - Marketing
KW  - Spines
KW  - Marketing research; Industrial market; Export marketing; International marketing; Price; Advertising; Strategic marketing
N2  - Business
ER  -