TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management : text and cases
SN  - 9814126217 :
U1  - 658.8 19
PY  - 2002///
CY  - New York
PB  - John Wiley
KW  - Marketing management
KW  - Spines
KW  - Marketing strategy; Services marketing; Pricing; Direct marketing; International marketing
N2  - Business
ER  -