TY  - BOOK
AU  - Wilmshurst,John
AU  - Mackay,Adrian
TI  - The fundamentals of advertising
SN  - 0750615621 :
U1  - 659.1 19
PY  - 1999///
CY  - Oxford
PB  - Butterworth / Heinemann
KW  - Advertising
KW  - Spines
KW  - Advertising business
N2  - Business
ER  -