TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
AU  - Bradley,John
TI  - The marketing planning workbook : effective marketing for marketing managers
SN  - 0415118913 :
U1  - 658.802 19
PY  - 1996///
CY  - London
PB  - Routledge
KW  - Marketing-Planning
KW  - Spines
KW  - Marketing environment; Marketing strategy
N2  - Business
ER  -