TY - BOOK AU - Lilien,Gary L. AU - Rangaswamy,Arvind TI - Marketing management and strategy : marketing engineering applications SN - 0321046412 : U1 - 658.8 19 PY - 1999/// CY - Reading, Massachusetts PB - Addison-Wesley KW - Marketing management KW - Spines KW - Marketing management - Strategy; Marketing engineering; Portfolio planning N2 - Business ER -