TY  - BOOK
AU  - Lilien,Gary L.
AU  - Rangaswamy,Arvind
TI  - Marketing management and strategy : marketing engineering applications
SN  - 0321046412 :
U1  - 658.8 19
PY  - 1999///
CY  - Reading, Massachusetts
PB  - Addison-Wesley
KW  - Marketing management
KW  - Spines
KW  - Marketing management - Strategy; Marketing engineering; Portfolio planning
N2  - Business
ER  -