TY  - BOOK
AU  - Shaw,Robert
TI  - Improving marketing effectiveness
SN  - 1861970544 :
U1  - 658.8 19
PY  - 1998///
CY  - London
PB  - The Economist
KW  - Marketing
KW  - Spines
KW  - Quality; Customer satisfaction; Innovation; Information technology; Marketing measurement; Marketing tools
N2  - Business
ER  -