TY  - BOOK
AU  - Mazur,Laura
AU  - Hogg,Annik
TI  - The marketing challenge
SN  - 8173711356 :
U1  - 658.8 19
PY  - 1993///
CY  - Hyderabad
PB  - Universities Press
KW  - Marketing
KW  - Spines
KW  - Marketing strategies; Marketing programmes; Price; Managing information; Information technology
N2  - Business
ER  -