TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing : wired
SN  - 0030185971 :
U1  - 658.8 19
PY  - 1998///
CY  - Fort Worth
PB  - The Dryden Press / Harcourt Brace College Publishers
KW  - Contemporary marketing
KW  - Spines
KW  - Marketing planning; Consumer behavior; Marketing environment; Marketing research; Business; Product strategy; Advertising; Personal selling
N2  - Business
ER  -