TY  - BOOK
AU  - White,John
AU  - Mazur,Laura
TI  - Strategic communications management : making public relations work
T2  - EIU-Universities Press finance and management portfolio
SN  - 8173711348 :
U1  - 658.445 
PY  - 1995///
CY  - Hyderabad
PB  - Universities Press
KW  - Strategic management
KW  - Communications management; Public relations management; Strategic planning; Human resource management; Media relations; Marketing communication; Public affairs
N2  - Business
ER  -