TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in asia : the creation, development and management of asian brands for the global market
SN  - 0471479101 :
U1  - 658.827095 
PY  - 2001///
CY  - Signapore
PB  - John Wiley
KW  - Brands
KW  - Brand management; Strategic communication; Online brand strategy; Offline brand strategy
N2  - Business
ER  -