TY - BOOK AU - Mohammed,Rafi AU - Fisher,Robert J. AU - Jaworki,Bernard J. AU - Cahill,Aileen M. TI - Internet marketing : building advantage in a networked economy SN - 0072510226 : U1 - 658.84 PY - 2002/// CY - Boston PB - McGraw Hill / Irwin/ Marketspace U KW - Internet marketing KW - Marketing research; Marketing strategy; Product; Pricing; Communication; Distribution; Branding; Customer interface N2 - Business ER -