TY  - BOOK
AU  - Mohammed,Rafi
AU  - Fisher,Robert J.
AU  - Jaworki,Bernard J.
AU  - Cahill,Aileen M.
TI  - Internet marketing : building advantage in a networked economy
SN  - 0072510226 :
U1  - 658.84 
PY  - 2002///
CY  - Boston
PB  - McGraw Hill / Irwin/ Marketspace U
KW  - Internet marketing
KW  - Marketing research; Marketing strategy; Product; Pricing; Communication; Distribution; Branding; Customer interface
N2  - Business
ER  -