TY  - BOOK
AU  - Temporal,Paul
TI  - Advanced brand management : from vision to valuation
SN  - 047147925X :
U1  - 658.827 
PY  - 2002///
CY  - Singapore
PB  - John Wiley
KW  - Brand - Management
KW  - Brand architecture; E-brand management
N2  - Business
ER  -