TY  - BOOK
AU  - Kumar,V.
AU  - Aaker,David A.
AU  - Day,George S.
TI  - Essentials of marketing research
SN  - 047142773X :
U1  - 658.83 
PY  - 2002///
CY  - New York
PB  - John Wiley
KW  - Marketing research
KW  - Data collection; Data analysis; Hypothesis testing
N2  - Business
ER  -