TY  - BOOK
AU  - Bowersox,Donald J.
AU  - Cooper,M.Bixby
TI  - Strategic marketing channel management
T2  - McGraw-Hill series in management
SN  - 0071129162 :
U1  - 658.802 
PY  - 1992///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing channel
KW  - Manufacturing; Strategic marketing; Marketing design; Logistics design; Planning; Negotiation; Channel management
N2  - Business
ER  -