TY  - BOOK
AU  - Stevens,Robert E.
AU  - Wrenn,Bruce
AU  - Ruddick,Morris E.
AU  - Sherwood,Philip K.
TI  - The marketing research guide
SN  - 817649173X :
U1  - 658.83 
PY  - 2000///
CY  - New Delhi
PB  - Viva Books
KW  - Marketing research
KW  - Strategy; Planning; Experimentation; Measurement; Research report; International report; Product testing
N2  - Business
ER  -