TY - BOOK AU - de Chernatony,Leslie TI - From brand vision to brand evaluation : strategically building and sustaining brands T2 - The Chartered Institute of Marketing / Butterworth Heinemann marketing series SN - 0750646144 : U1 - 658.827 PY - 2001/// CY - Oxford PB - Butterworth Heinemann KW - Brand management KW - Brand evaluation; Planning; Auditing N2 - Business ER -