TY  - BOOK
AU  - de Chernatony,Leslie
TI  - From brand vision to brand evaluation : strategically building and sustaining brands
T2  - The Chartered Institute of Marketing / Butterworth Heinemann marketing series
SN  - 0750646144 :
U1  - 658.827 
PY  - 2001///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Brand management
KW  - Brand evaluation; Planning; Auditing
N2  - Business
ER  -