TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans : how to prepare them, how to use them
T2  - The Chartered Institute of Marketing / Butterworth Heinemann marketing series
SN  - 8176490946 :
U1  - 658.802 
PY  - 1999///
CY  - New Delhi
PB  - Viva Books
KW  - Marketing plans
KW  - Marketing audit; Sales promotion; Customer service; Advertising; Communication plans
N2  - Business
ER  -