TY - BOOK AU - Bickerton,Pauline AU - Bickerton,Matthew AU - Pardesi,Upkar TI - Cybermarketing : how to use the internet to market your goods and services T2 - The Chartered Institute of Marketing / Butterworth Heinemann marketing series SN - 0750647043 : U1 - 658.84 PY - 2000/// CY - Oxford PB - Butterworth Heinemann KW - Cybermarketing KW - Intetnet marketing; Internet advertising; Global market; E-commerce N2 - Business ER -