TY  - BOOK
AU  - Ace,Cathy
TI  - Successful marketing communications : a practical guide to planning and implementation
T2  - The Chartered Institute of Marketing / Butterworh Heinemann marketing series
SN  - 0750650273 :
U1  - 658.8 
PY  - 2001///
CY  - Oxford
PB  - Buttrworth Heinemann
KW  - Marketing communication
KW  - Public relations; Planning
N2  - Business
ER  -