TY  - BOOK
AU  - Watkins,Charley
TI  - Marketing sales and customer services : understanding the theory and practice of selling through service
SN  - 0852975112 :
U1  - 658.8 
PY  - 2002///
CY  - Delhi
PB  - A.I.T.B.S. Publishers
KW  - Marketing
KW  - Sales; Customer service; Marketing mix; Market research; Personal services; Communications; Evaluating; Monitoring
N2  - Business
ER  -