TY  - BOOK
AU  - Payne,Adrian
TI  - The essence of services marketing
T2  - The Prentice Hall essence of management series
SN  - 8120309146 :
U1  - 658.8 
PY  - 1993///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Services marketing
KW  - Marketing mix
N2  - Business
ER  -