TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing : clippings from the popular business press
SN  - 0075610337
U1  - 658.8 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill / Irwin
KW  - Basic marketing
KW  - Product; Promotion; Marketing strategies
N2  - Business
ER  -