TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka
TI  - International marketing
SN  - 0324282893 :
U1  - 658.848 
PY  - 2004///
CY  - Australia
PB  - Thomson Learning
KW  - International marketing
KW  - International trade; Economic environment; Global marketing management; Brand management
N2  - Business
ER  -