TY - BOOK AU - Coughlan,Anne T. AU - Anderson,Erin AU - Stern,Louis W. AU - El-Ansary,Adel I TI - Marketing channels SN - 8120320697 : U1 - 658.84 19 PY - 2001/// CY - Nre Delhi PB - Prentice-Hall of India KW - Marketing channels KW - Spines KW - Channel design; Channel institutions N2 - Business ER -