TY  - BOOK
AU  - Rossiter,John R.
AU  - Percy,Larry
TI  - Advertising communications and promotion management
T2  - McGraw-Hill series in marketing
SN  - 0071155147 :
U1  - 659.1 
PY  - 1997///
CY  - Boston
PB  - McGraw-Hill /Irwin
KW  - Advertising
KW  - Sales promotion; Media strategy; Communication - Marketing
N2  - Business
ER  -