TY  - BOOK
AU  - Arnould,Eric
AU  - Price,Linda
AU  - Zinkhan,George
TI  - Consumers
T2  - McGraw-Hill / Irwin series in marketing
SN  - 0071214267 :
U1  - 658.8342 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill / Irwin
KW  - Consumers
KW  - Consumer behavior; Consumer innovation
N2  - Business
ER  -