TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior : building marketing strategy
T2  - McGraw-Hill / Irwin series in marketing
SN  - 0071214690 :
U1  - 658.8342 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill / Irwin
KW  - Consumer behavior
KW  - Market surveys; Marketing strategy
N2  - Business
ER  -