TY  - BOOK
AU  - Zeithmal,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing : integrating customer focus across the firm
SN  - 0070530424 :
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Services marketing
KW  - Customer relationships; Service recovery
N2  - Business
ER  -