TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
T2  - McGraw-Hill / Irwin series in marketing
SN  - 0071121110 :
U1  - 658.8342 
PY  - 2002///
CY  - Boston
PB  - Irwin / McGraw-Hill
KW  - Consumer behavior
KW  - Marketing strategy
N2  - Business
ER  -