TY  - BOOK
AU  - Johansson,Johny K.
AU  - Nonaka,Ikujiro
TI  - Relentless : the Japanese way of marketing
T2  - The marketing series
SN  - 0750632089
U1  - 658.800952 
PY  - 1996///
CY  - Oxford
PB  - Butterworth / Heinemann
KW  - Japanese marketing
KW  - Relentless
N2  - Business
ER  -