TY  - BOOK
AU  - Fifield,Paul
AU  - Gilligan,Colin
TI  - Strategic marketing management 1996-97 : planning and control; analysis and decision
T2  - The marketing series
SN  - 0750629142
U1  - 658.8 
PY  - 1996///
CY  - Oxford
PB  - Butterworth / Heinemann
KW  - Marketing management
KW  - Strategic planning; Marketing strategy
N2  - Business
ER  -