TY  - BOOK
AU  - Yeshin,Tony
TI  - Marketing communications strategy 1996-1997
T2  - The marketing series
SN  - 0750629061
U1  - 658.802 
PY  - 1996///
CY  - Oxford
PB  - Butterworth / Heinemann
KW  - Marketing communication
KW  - Marketing strategy; Market research; Public relations
N2  - Business
ER  -