TY  - BOOK
AU  - Sandage,C.H.
AU  - Fryburger,Vernon
AU  - Rotzoli,Kim
TI  - Advertising : theory and practice
SN  - 818538663-3 :
U1  - 659.1 19
PY  - 2002///
CY  - Delhi
PB  - A.I.T.B.S. Publishers
KW  - Advertising
KW  - Spines
KW  - Media planning; Budget planning; Advertising organizations
N2  - Business
ER  -