TY  - BOOK
AU  - Gregory,James R.
TI  - Branding across borders : a guide to global brand marketing
SN  - 0658009451
U1  - 658.827 19
PY  - 2002///
CY  - Chicago
PB  - McGraw-Hill
KW  - Branding
KW  - Spines
KW  - Global branding; Global customer; Brand management
N2  - Business
ER  -