TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing : principles and perspectives
SN  - 0072322977
U1  - 658.8 19
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Spines
KW  - Buying behavior; Markeing research; Marketing channels; Market segmentation
N2  - Business
ER  -