TY  - BOOK
TI  - Marketing 1999/2000
SN  - 0070411751
U1  - 658.8 19
PY  - 1999///
CY  - Guilford
PB  - Dushkin / McGraw-Hill
KW  - Marketing
KW  - Spines
KW  - Social marketing; Market research; Customer loyalty; Consumer behavior; Pricing; Distribution; Promotion
N2  - Business
ER  -