TY - BOOK TI - Marketing 1999/2000 SN - 0070411751 U1 - 658.8 19 PY - 1999/// CY - Guilford PB - Dushkin / McGraw-Hill KW - Marketing KW - Spines KW - Social marketing; Market research; Customer loyalty; Consumer behavior; Pricing; Distribution; Promotion N2 - Business ER -