TY  - BOOK
AU  - Parmerlee,David
TI  - Auditing markets, products, and marketing plans : AMA marketing toolbox
T2  - American marketing association marketing toolbox
SN  - 0658001337
U1  - 658.802 19
PY  - 2000///
CY  - Lincolnwood
PB  - NTC Business Books
KW  - Marketing
KW  - Spines
KW  - Auditing; Products; Marketing actions; Marketing audits
N2  - Business
ER  -