TY  - BOOK
AU  - Bateson,John E.G.
AU  - Hoffman,K.Douglas
TI  - Managing services marketing : text and readings
T2  - The Dryden press series in marketing
SN  - 0030225191 :
U1  - 658.8 19
PY  - 1999///
CY  - Fort Worth
PB  - The Dryden Press / Harcourt Brace College Publishers
KW  - Marketing
KW  - Spines
KW  - Managing serices; SErvice consumer; Service operation; Communication strategy; Defection management
N2  - Business
ER  -