TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
AU  - Larreche,Jean-Claude
TI  - Marketing management : a strategic decision-making approach
T2  - McGraw-Hill / Irwin series in marketing
SN  - 0071111697 :
U1  - 658.8 19
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill / Irwin
KW  - Marketing management
KW  - Spines
KW  - Target marketing; Product decisions; Distribution channel
N2  - Business
ER  -