TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120323491 :
U1  - 658.8 
PY  - 2004///
CY  - New Deli
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Managing marketing; Consumer market
N2  - Business
ER  -