TY - BOOK AU - Farese,Lois Schneider AU - Kimbrell,Grady AU - Woloszyk,Carl A. TI - Marketing essentials SN - 0026406012 U1 - 658.8 19 PY - 1997/// CY - New York PB - Glencoe / Mc Graw-Hill KW - Marketing KW - Spines KW - Basic marketing; Domestic marketplace; Global marketplace; Selling; Sales proces; Retail sales; Advertising media N2 - Business ER -