TY  - BOOK
AU  - Farese,Lois Schneider
AU  - Kimbrell,Grady
AU  - Woloszyk,Carl A.
TI  - Marketing essentials
SN  - 0026406012
U1  - 658.8 19
PY  - 1997///
CY  - New York
PB  - Glencoe / Mc Graw-Hill
KW  - Marketing
KW  - Spines
KW  - Basic marketing; Domestic marketplace; Global marketplace; Selling; Sales proces; Retail sales; Advertising media
N2  - Business
ER  -