TY  - BOOK
AU  - Mason,Ralph E.
AU  - Rath,Patricia Mink
AU  - Husted,Stewart W.
AU  - Lynch,Richard L.
TI  - Marketing : practices and principles
SN  - 0026356015
U1  - 658.8 
PY  - 1995///
CY  - New York
PB  - G lencoe / McGraw-Hill
KW  - Marketing
KW  - Consumer market; Industrial market; Agricultural market; Global market; Marketing research; Product; Pricing; Wholesaling; Personal selling; Business management
N2  - Business
ER  -