TY - BOOK AU - Price,Linda L. AU - Arnould,Eric J. AU - Zinkhan,George M. TI - Consumers T2 - McGraw-Hill / Irwin series in marketing SN - 0256133603 U1 - 658.8342 19 PY - 2002/// CY - Boston PB - McGraw-Hill KW - Consumers KW - Spines KW - Consumption; Consumer behavior N2 - Business ER -