TY - BOOK AU - Ulrich,Karl T. AU - Eppinger,Steven D. TI - Product design and development T2 - McGraw-Hill / Irwin series in marketing SN - 007058513X : U1 - 658.5752 19 PY - 2004/// CY - New Delhi PB - Tata McGraw-Hill Publishing KW - Producrt design KW - Spines KW - Production management; Industrial management; Product planning; Product development N2 - Business ER -